Social Media Engagement Rate
Calculate engagement rate for Instagram, TikTok, LinkedIn, and more
Engagement rate is the #1 metric brands look for when partnering with influencers. It shows how active your audience is relative to your follower count.
Calculator Inputs
Total followers or reach count
Results
Enter values above to see your results
How It Works
Formula: ((Likes + Comments + Shares + Saves) / Followers) * 100.
Tips & Best Practices
- •Micro-influencers (10k-50k followers) often have higher engagement rates than mega-influencers.
- •Video content generally drives higher engagement on modern platforms.
Frequently Asked Questions
What is a good engagement rate?
On Instagram, 1-3% is average, 3-6% is high, and 6%+ is very high. TikTok rates are typically higher.
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