Net Promoter Score (NPS)
Calculate NPS based on survey responses (Promoters, Passives, Detractors)
NPS is the global standard for measuring customer loyalty. It asks one question: "How likely are you to recommend us to a friend?"
Calculator Inputs
Results
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How It Works
NPS = % Promoters - % Detractors. (Passives are ignored in the calculation but included in the total).
Tips & Best Practices
- •Scores range from -100 to +100.
- •Above 0 is good, above 50 is excellent, above 70 is world-class.
Frequently Asked Questions
Why are Passives ignored?
Passives are satisfied but unenthusiastic customers who are vulnerable to competitive offerings. They don't drive growth like Promoters or damage brand like Detractors.
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