Customer Lifetime Value (CLV)
Calculate the total value a customer brings to your business over time
Customer Lifetime Value (CLV) is the single most important metric for understanding how much you can spend to acquire a customer (CAC).
Calculator Inputs
Purchases per year
Average years they stay
Leave 100% for Revenue CLV, lower for Profit CLV
Results
Enter values above to see your results
How It Works
Simple Formula: Avg Purchase Value × Purchase Frequency × Lifespan. We also adjust for profit margin if provided.
Tips & Best Practices
- •A healthy business typically has a LTV:CAC ratio of 3:1 or higher.
- •Increasing retention (lifespan) has a compounding effect on CLV.
Frequently Asked Questions
Difference between LTV and CLV?
They are used interchangeably. Both refer to Customer Lifetime Value.
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