Churn Rate Calculator
Calculate customer attrition rate for subscription businesses
Churn is the percentage of customers who stop using your product during a given time frame. High churn kills growth.
Calculator Inputs
During the period
Acquired during period
Results
Enter values above to see your results
How It Works
Churn Rate = (Customers Lost / Customers at Start) * 100.
Tips & Best Practices
- •A "good" churn rate for SaaS is typically 3-5% monthly for B2B, higher for B2C.
- •Negative Churn happens when upgrades from existing customers exceed revenue lost from cancellations.
Frequently Asked Questions
Do I count new customers?
Standard churn formulas exclude new customers gained during the period to isolate attrition.
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