Email Marketing ROI Calculator
Calculate the return on investment from your email campaigns
Email marketing historically has the highest ROI of any digital channel. Use this tool to forecast or analyze the financial performance of your blasts.
Calculator Inputs
$
ESP fees, design, labor
%
%
Clicks per delivered email
%
Sales per click
$
Results
Enter values above to see your results
How It Works
We funnel your list size through open rate, click rate, and conversion rate to estimate total sales and compare against costs.
Tips & Best Practices
- •Segmenting your list often leads to higher open and click rates.
- •Clean your list regularly to avoid paying for inactive subscribers.
Frequently Asked Questions
What is a good open rate?
Across industries, 20% is average. Above 25% is excellent.
Related Calculators
CPC ROI Calculator
Calculate Return on Investment for Pay-Per-Click campaigns
1 minute
CPM Calculator
Calculate Cost Per Mille (Cost per 1,000 Impressions) for advertising
30 seconds
Social Media Engagement Rate
Calculate engagement rate for Instagram, TikTok, LinkedIn, and more
30 seconds
Margin & Markup Calculator
Convert between Margin and Markup to set profitable prices
30 seconds